Crafting

Visual

Identity

ArtsyStudios

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EN / NL

Crumbs Brewing

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Client

ArtsyStudios

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Date

January 27 2025

Executors

Timo Botermans

About project

About the Project
Crumbs Brewing operates in the sustainable beverage space and needed a brand identity that communicates innovation, quality, and trust at first glance.

Design Approach
The visual direction combines clean logo structure, approachable typography, and a crafted design language that supports both storytelling and product clarity.

Impact & Brand Presence
The identity system scales across cans, marketing assets, social campaigns, and web touchpoints, helping Crumbs Brewing build stronger recognition over time.

Client photo of Crumbs Brewing Team - Crumbs Brewing

Crumbs Brewing Team - Founding Team, Crumbs Brewing ArtsyStudios helped Crumbs Brewing turn a sustainability-first concept into a brand people instantly understand and remember. They developed a strategic visual identity that balances craft credibility with modern, approachable design, which was critical for both packaging and campaign storytelling. Their process was clear, collaborative, and efficient at every milestone, from concept direction to delivery-ready assets. The final brand system works consistently across cans, social content, launch materials, and our website. Since rollout, we have seen stronger brand recognition, better campaign performance, and more confident customer response at both digital and retail touchpoints.

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House Department

Visual identity and motion visuals

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